INTRODUCTION

Established in 1998, the Department of Visual Communication Design is the first visual design department in southern Taiwan. In coordination with the transitions in the government's industry policies, the goal of this department is to cultivate designers for visual communication design, visual environmental design, and video design.

CURRICULUM

The curriculum is divided into six areas, which put equal emphasis on theory and practice. In addition to the entry courses for basic skills, students can choose specialized courses based on their own interests. The curriculum includes the following areas:

Entry courses include basic design, chart design, photography, and printing, etc.

Advanced courses include layout design, advertising, design of package, CIS system, and design of illustrated book.

Design theoretical courses include visual psychology, history of design, cultural economics, the trend of modern design, enterprise planning and marketing, and so forth.

Digital and multi-media communication courses include introduction to Multi-media, CG animation, website design, computing layout, and so on.

Humanity courses include Visual Art, Environment and Art, Survey of Asian Art, Modern Western Art, as well as Aboriginal Art and Culture.

General comprehensive courses include a static design module covering areas such as Application of advertising, Application of Package, Green Design, Abroad Study, Writing and Portfolio, etc.

CHARACTERISTICS

Teaching methods strengthen active learning and deepen knowledge. To combine teaching and research, efforts are being made to stress research on basic design, and to actively develop domestic design teaching materials.

Design competitions are held in the department each semester in order to strengthen students' creative thinking and skills. This facilitates in the educational business of the Design Center, encouraging students to participate in design and development so as to enhance their competitiveness.

Internationally recognized professors or foreign experts are invited to teach during winter and summer vacations, which enables students to learn from other perspectives.

Cooperation agreements have been established between the department and the design industry such as offering seminars and design competitions at regular intervals, and implementing plans for students to work off campus in order to cultivate their talents. Students not only take part in activities sponsored by industries during their academic career, but also become acquainted with the operations of the design industry.

PROSPECTS FOR GRADUATES

Channels for Employment:

There are differences with regard to the kinds of employment prospects due to the specialized courses that students take. For example, the required basic and applied courses qualify students for employment in areas such as: advertisement design, editing design, packing design, display design and multi-media design. Graduates can even become kindergarten, elementary, and high school teachers after completing required education courses and obtaining a teaching certificate.

Channels for Further Study:

Graduates can apply for research degree in the Graduate Institute of Applied Arts & Design at Shu-Te University or study abroad.

FUTURE PROSPECTS

Japan, the USA and Europe are appropriate sites for initial exchanges. Efforts can be made to collect design data from key universities in these three areas through the Internet, establish a system of exchange visits for teachers and students, encourage teachers to conduct short-term study and research so as to be acquainted with the development of design education in other parts of the world, and arrange for short-term exchange students to learn design education from partner schools.

Professors are strongly encouraged to do research and publish their works in international periodicals and magazines that will enhance their academic reputation and that of the school. This includes the implementation of international academic research projects and transnational design competitions to improve the quality of faculty and student researches.

Faculty

  • I-Fen Kuo

    The Director and Professor of Department of Visual Communication Design

    E-Mail：kuoifen@mail.stu.edu.tw
    TEL：+886-7-6158000 ext 3600
    http://dw.stu.edu.tw/Teacher/ReadData.asp?stu_id=349

    Educatuon:

    1. MA in Fine Arts.National University of Tsukuba' Japan
    2. BA in Fine Arts.National Taiwan Normal University

    Experience:

    The Professor of Department of Commercial Design，National Taichung Institute
    of Technology

    Lecture Course:

    • Mixed Media Art
    • Interdisciplinary Art
    • Public Art
    • Display and Exhibit Design

  • Ing-Huey Wong

    The Dean and Associate Professor of Department of Visual Communication Design

    E-Mail：INGHUEY@mail.stu.edu.tw
    TEL：+886-7-6158000 ext 5203
    http://dw.stu.edu.tw/Teacher/ReadData.asp?stu_id=352

    Educatuon:

    M.F.A. of National Taiwan Normal University

    Experience:

    1. Associate Professor, serve concurrently as group leader, director, Deputy Dean and Dean.
    2. Founding Principle of Chung-Hwa School of Arts
    3. Member of Kaohsiung Museum of Fine Arts and Kaohsiung Museum of History Consulting Committee.
    4. Trustee of Kaohsiung City and Kaohsiung County Cultural Foundation
    5. Member of Kaohsiung City and Kaohsiung County Public Art Reviewal and Evaluation Committee
    6. Referee and trainer of World Skills Competition Committee of Republic of China for Advertising Design.
    7.  Member of Dadun Fine Arts Exhibition, Nanying Art Exhibition, Kaohsiung Fine Arts Exhibition, National Student Art Exhibition, 4C innovative design awards and Times awards Jury.

    Lecture Course:

    1. Styling Aestheticism
    2. Chromatology
    3. Design Management
    4. Cultural Economics
    5. Cultural Innovative Design
    6. Product Styling and Package Design
    7. Visual Identity System Design
    8. Advertisement Marketing

  • Chih-Che Su

    Associate Professor, Department of Visual Communication Design

    E-Mail：SUPERIOR@mail.stu.edu.tw
    TEL：+886-7-6158000 ext 3626
    http://dw.stu.edu.tw/Teacher/ReadData.asp?stu_id=350

    Educatuon:

    University of London , Goldsmiths' College , MA (1988-1990)

    Experience:

    1. Head of Kaohsiung Modern Art Association (1993-1995)
    2. National Taiwan University of Art (1993-1995)
    3. National Kaohsiung Normal University (1995-)
    4. National  Tainan Art University (1999-2000)
    5. Adviser of Kaohsiung City Government (1999-2007)
    6. Head of Visual Communication Design (2002-2006)
    7. Collection Supervisor of Kaohsiung Museum of Fine Art (2004-)

    Lecture Course:

    • Painting (Oil , Watercolor , Pastel)
    • Sculpture
    • Installation
    • Art Appreciation
    • Art Introduction
    • Visual Art
    • History of (Modern) Art
    • Public Art

  • Hsiao-Ming Chen

    Associate Professor, Department of Visual Communication Design

    E-Mail：HAUMING@mail.stu.edu.tw
    TEL：+886-7-6158000 ext 3617
    http://dw.stu.edu.tw/webt/hauming/index.htm

    Educatuon:

    Chinese Culture University / Fine ARTS Department (Design) B.A.

    Experience:

    1. (Council of Labor Affairs )/ Technical Exam. Advertisement Design Appraisal.>
    2. 1922-1988 (Cultural Bureau of Kaohsiung Government )/ Portfolio Committee Member
    3. 2002 – (Taiwan Society of Basic Design and Art)/ Member and Supervisor the second session
    4. 1999.8.1-2001.7.31 (Tung Fung Institute of Technology)/ Associate Professor and Administrator
    5. 2006-2007 Appraisal Member, National student Fine Arts Exhibition.
    6. 2007-2008 (ART-Electronic Integrated Media Internation Co‧Ltd) / Consultant

    Lecture Course:

    • Visual Sign and Symbol study
    • Advertisement Visual Media
    • Brand Image Vision
    • Traditional Culture Color Study
    • Visual Cultural Creative Design
    • Print Make

  • Yu-Lung Yang

    Associate Professor, Department of Visual Communication Design

    E-Mail：aneo@mail.stu.edu.tw
    TEL：+886-7-6158000 ext 3611
    http://dw.stu.edu.tw/Teacher/ReadData.asp?stu_id=357

    Educatuon:

    National Twiwan Normal University Department of Fine Arts Master

    Experience:

    1. Tainan University of Technology Department of Visual Communication Design, Lecturer(1996-2000)
    2. SHE-TE University, Department of Visual Communication Design, Lecturer(2000-2006)
    3. SHE-TE University, Department of Visual Communication Design, Associate Professor(2006-)
    4. National Kaohsiung Normal University Department of Fine Arts, Lecturer(2002-2007)
    5. National Kaohsiung Normal University Department of Fine Arts, Associate Professor(2007-)

    Lecture Course:

    1. Design Expression technique
    2. Design method
    3. Illustration
    4. Design of PictureBooks
    5. Vision Identity System

  • Su Hsing Lin

    Assistant Professor, Department of Visual Communication Design

    E-Mail：designsu@mail.stu.edu.tw
    TEL：+886-7-6158000 ext 3618
    http://dw.stu.edu.tw/Teacher/ReadData.asp?stu_id=354

    Educatuon:

    The Ohio State University, Ph.D., Art History

    Experience:

    1. Assistant Professor, Department of Visual Communication Design, Shu-te University
    2. Visiting Assistant Professor, Institute of Arts, National Cheng-kung University
    3. Visiting Assistant Professor, Department of Traditional Arts, National Kaohsiung University

    Lecture Course:

    1. Exchange of Sino-Japanese Art
    2. Study of Film and Culture
    3. Chinese Art
    4. Book Art and Visual Communication

  • I-CHEN LIU

    Lecturer, Department of Visual Communication Design

    E-Mail：jessys@mail.stu.edu.tw
    TEL：+886-7-6158000 ext 3620
    http://dw.stu.edu.tw/Teacher/ReadData.asp?stu_id=355

    Educatuon:

    National Cheng Kungl University Department of Industrial Design master′s degree
    National Kaohsiung Normal University Department of Industrial Technology Educational Doctor of philosophy

    Experience:

    National Kaohsiung Normal University lecturer

    Lecture Course:

    1. Packing Design
    2. chromatology

  • Chien-Feng Chang

    Assistant Professor, Department of Visual Communication Design

    E-Mail：huck@mail.stu.edu.tw
    TEL：+886-7-6158000 ext 3613

    Educatuon:

    Graduated from Graduate Institute of Design, National Taiwan Normal University
    Graduated from Department of Advertising Design, Academy of Art College in San Francisco

    Experience:

    1. Dentsu (Taiwan) Inc.
    2. Saatchi & Saatchi, Taiwan
    3. Fantastic International, Inc.
    4. Ogilvy & Mather (Taiwan) Co., Ltd.
    5. Hakuho Communications Inc.
    6. Cheng Yao Advertising Co., Ltd.
    7. Templar Design Co., Ltd.
    8. Win Ta Corporate Image Design Co., Ltd.

    Lecture Course:

    1. CIS Design
    2. Graphic Design
    3. Advertising design
    4. Strategy Thinking
    5. TV Commercial
    6. Marketing and planning

  • Jheng-Chang Chen

    joker.x4@msa.hinet.net

    Education:

    Graduate School of Visual Communication Design National Kaohsiung Normal University Master

    Experience:

    1. SHU-TE HOME ECONOMICS & COMMERCIAL HIGH SCHOOL Adjunct Instructor
    2. Ingonet Technology Co.,Ltd. CDO
    3. Wonder Technology Co.,Ltd. CDO
    4. Listen Information Co.,Ltd. CD

    Lecture Course:

    • Graphic Design
    • Editorial Design
    • Computer Graphic
    • digital image processing
    • web Design

  • Tsung-Chen Chiu

    Lecturer, Department of Visual Communication Design

    E-Mail：tcchiu@mail.stu.edu.tw
    TEL：+886-7-6158000 ext 3625
    http://dw.stu.edu.tw/Teacher/ReadData.asp?stu_id=358

    Educatuon:

    MA in Architecture,
    National Cheng-Kung University (NCKU), Taiwan. (1991)
    MA in Art,
    National Chiao Tung University (NCKU), Taiwan. (1994)

    Experience:

    1. Director, Innovation incubator, STU
    2. Head, department of mass communication, Tung-Fang college
    3. Designer, R&D Department, Hw-Tsug Corp., Tainan, Taiwan

    Lecture Course:

    • Design History
    • Cultural industry Design
    • Visual Culture

  • Yueh-Ying Chen

    Lecturer, Department of Visual Communication Design

    E-Mail：ying@mail.stu.edu.tw
    TEL：+886-7-6158000 ext 3623
    http://dw.stu.edu.tw/Teacher/ReadData.asp?stu_id=356

    Educatuon:

    Researcher, Doctor of Design, College of Design, Chung Yuan Christian University, Taiwan
    Master of Design, Northumbria University, UK

    Experience:

    1. Lecturer of Visual Communication Design Department, Shu-Te University
    2. Lecturer of Advertisement lecture course, South Training Center, Taiwan Power Company, Ltd.
    3. Lecturer of Promotion lecture course, National Kaohsiung Hospitality College
    4. Part-time lecturer of Visual Communication Design Department, Kun Shan University
    5. Lecturer of Art lecture course, Nan Sing Plastics Corporation
    6. Part-time lecturer of General Education Center, Shih Chien University Kaohsiung Campus

    Lecture Course:

    1. Advertisement Design and Application
    2. Book Design
    3. Green Design
    4. Letter and Logo Design
    5. Page Layout Design
    6. Design Planning and Promotion.

  • Hui-Lin Chiu

    Lecturer, Department of Visual Communication Design

    E-Mail：Chiu454@mail.stu.edu.tw
    TEL：+886-7-6158000 ext 3624
    http://dw.stu.edu.tw/Teacher/ReadData.asp?stu_id=359

    Educatuon:

    Mater in media art Kobe Design University

    Experience:

    1. 2000.2-    Department of Visual Communication Design Lecturer
    2. 2001.10-   Directorate of TAIWAN WOOD-CARVING ASSOCIATION
    3. 2002.2-    SHU-TE University Department of Visual Communication Design Lecturer
    4. 2008.8     Team Lead of NPO Research and Development Centre SHU-TE UNIVERSITY

    Lecture Course:

    • Visual Communication Design
    • Graphic Design

  • Wei-Peng Lien

    Lecturer, Department of Visual Communication Design

    E-Mail：apinh@mail.stu.edu.tw
    TEL：+886-7-6158000 ext 3614
    http://dw.stu.edu.tw/webt/apinh/home.html

    Educatuon:

    Master of Arts in Communication Arts,New York Institute of Technology, New York
    Bachelor of Arts in Mass Communications,Fu-Jen Catholic University, Taipei Taiwan

    Experience:

    1. Lecturer (Full time), Department of Visual Communication Design Shu Te University, Kaohsiung, Taiwan
    2. Lecturer (Part time), Teacher Training Center National Taiwan University of Arts
    3. Lecturer (Part time ), Department of Elementary Education National Ping Tung University of Education
    4. Lecturer (Part time ), Department of Drama Department of Performance Arts Taipei Hwa Kang Arts School
    5. Lecturer (Part time ), Department of Communication Arts Department of Applied Ars Sheng-Te Christian College, Tauyung, Taiwan
    6. Teacher (Full/Part time), Department of Film and Television George High School, Taipei Taiwan

    Lecture Course:

    1. Mass Communication
    2. Communication Arts
    3. Communication Technology
    4. Education Technology
    5. Digitla Vidio/Audio Production
    6. Curriculum design and pedagogy in Drama and Video/Audio Course

  • Chao-Fu Yang

    Lecturer, Department of Visual Communication Design

    E-Mail：ychafu@mail.stu.edu.tw
    TEL：+886-7-6158000 ext 3614
    http://dw.stu.edu.tw/Teacher/ReadData.asp?stu_id=362

    Educatuon:

    MFA Computer Art, Academy of Art College, San Francisco, CA. USA

    Experience:

    1. Teaches at Department of Visual Communication Design, National Yunlin University of Science & Technology
    2. Teaches at Department of Traditional Crafts and Creative Design, National University of Kaohsiung
    3. Directorate on Kaohsiung Digital Content Association
    4. Adviser on YouTop Taiwan Inc.

    Lecture Course:

    1. Multimedia
    2. Computer Graphics

  • Chia-Hung Yeh

    Lecturer, Department of Visual Communication Design

    E-Mail：chia@mail.stu.edu.tw
    TEL：+886-7-6158000 ext 3616

    Educatuon:

    Professional Doctorate in Design (Full-time) July 2005 – Present,
    Swinburne University of Technology (Praharan Campus), Melbourne, Australia.
    Professional Doctorate in Design (Part-time) July 2002 – June 2005 ,
    Swinburne University of Technology (Praharan Campus), Melbourne, Australia.
    Master of Art in Communication Art Sept.1997 – May.1999,
    New York Institute of Technology, New York

    Experience:

    1. Sectional Post Grad Multimedia Design Lecturer, July 2006 Multimedia Design Dept. Swinburne University of Technology (Praharan Campus), Melbourne, Australia.
    2. Project Consultant ,July 2005 – Current ART-Electronic, Taiwan
    3. Senior Lecturer/Director Aug 2000 – July 2005 Visual Communication Design Dept. /Digital Art Centre (2003-2005) –Shu-Te University, Taiwan
    4. Computer Graphic Designer July 1999 – July 2000 U.S. New Media, Inc.

    Lecture Course:

    1. 3D Graphics
    2. Web Design
    3. Multimedia

  • Ti-Wan Kung

    Lecturer, Department of Visual Communication Design

    E-Mail：art@mail.stu.edu.tw
    TEL：+886-7-6158000 ext 3612
    http://dw.stu.edu.tw/Teacher/ReadData.asp?stu_id=361

    Educatuon:

    M.A. Art Department Oklahoma City University

    Experience:

    Senior Designer TAWA INC,USA

    Lecture Course:

    1. Intergrated Communication Design
    2. Graphic Design
    3. Digital Prepress